Wuxi Turbine Blade Co., Ltd. (WTB), established in 1979, is a wholly-owned subsidiary of Shanghai Jiyou Machinery Co., Ltd., a core listed company under Shanghai Electric (Group) Corporation. WTB has national-certified technology centers and major research and development facilities such as the National Energy Turbine Blade Research Center. With advanced equipment and exquisite craftsmanship, WTB meets the customized demands of customers and provides high-quality services to the global aviation and energy equipment markets.

In 2008, WTB invested 1.2 billion RMB to build a world-class new factory. Seizing this opportunity, E-tion introduced brand management, optimized the WTB logo, and implemented brand remodeling. From the visualization construction within the factory to external publicity and promotion, a consistent and sustained upgrade of the brand image was achieved.